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Believe is a Mockumentary/Comedy about the world of Multi-Level Marketing or MLM. Believe is set in a town called Springfield. The local steel mill shuts down and leaves many out of business. The story follows Adam Pendon as he finds a new job in Believe Industries, a Pyramid scheme, under the tutelage of eccentric and zealous recruiter Mark Fuller. Also shown in the movie are the stories of other "Believers" and those that fight against MLM companies.